Talk about TRANSFORMATION.

We’ve absolutely LOVED supporting @pathwaystoperennials through their latest evolution.
The roots run deep for this family business.

On a mission to reconnect families to the natural world and inspire more time spent outside, the Pathways team leads countless transformations of their own.

They specialize in turning boring outdoor spaces into inspiring environments that are eco-friendly, low-maintenance and designed to highlight the beauty of all four seasons.

We worked closely with Angie and her team to:

✨Completely rebrand the biz, developing strategic visuals and messaging to ensure they stand out in the market and become a magnet for dreamy clients aligned with their vision and values. (All while staying true to their roots and brand legacy).

🔥Build a website that puts their values in intentional living, sustainability, and family at the forefront, with a streamlined user experience that communicates directly with their ideal clients, increasing searchability and conversions.

🚀Support with a social media strategy and holistic marketing presence that has resulted in booking out seasons in advance and significant business growth year over year.

This is exactly the kind of aligned partnership that empowers us to do our best work and have the biggest impact.

Thank you @pathwaystoperennials for trusting us to bring your vision to life. We can’t wait to see where you grow from here!

#websitelaunch #clientlove #marketingagency #marketingstrategy #digitalpresence #brandpresence #websitedesign #copythatconverts #websitecopy #salesfunnel #ceomindset #socialmediamanagement #socialmediastrategist #savvybusinessowners #liveyourpassion #intentionalbusiness #mindsetchange #contentmarketingtips #onlinebusiness

Trust us, you’re going to want to read this one. ⤵️

Between shifting algorithms, staying on top of trends, and “gurus” sharing the latest growth hack, it’s no wonder biz owners find themselves overwhelmed when trying to grow an online presence.

We’re all about crafting stories that resonate, building authentic connections, and creating communities that thrive.

But let’s be real: without a strategy, it can be easy to lose sight of what really matters and fall into habits that don’t authentically represent your biz.

Here are some that have us collectively face-palming:

👻Posting and ghosting: Social media is all about connection — replying to comments, chatting in the DMs, and even responding to the occasional troll. If you’re sharing without connecting, you’re missing the point.

🤫Being unresponsive: Ever reached out to someone online only to be met with silence? It’s not a good look. Being active but ignoring your audience’s attempts to engage is a one-way ticket to losing momentum.

🤖AI captions: Using AI-generated captions is efficient, but it’s also impersonal. Your audience craves the AUTHENTIC voice behind the brand. Although there’s nothing wrong with leaning on AI for support, take time to make it personal and watch your engagement grow.

😓Obsessing over follower count: Follower count doesn’t mean much but here’s what really matters: content that resonates, connects and engages. It’s better to have a small audience that values you than a large one that doesn’t.

💰Constantly pushing the sale: Selling is so much more than saying, “buy my offer!” Instead of pushing cold sales pitches, take time to provide value, build authority, and nurture your audience—you’ll find sales will naturally flow from a place of trust.

🏃🏽‍♀️‍➡️Trend chasing: Jumping on every trend might make you feel like you’re staying relevant, but it can also confuse your audience. Focus on authenticity over trends, and if a trend fits your brand, go for it but don’t try to fit into every box.

What would you add to this list? Share with us below.

#socialmediamanager #marketingagency #marketingstrategy #digitalpresence #brandpresence

Basically a weekly conversation around here.👀

Also, don’t even ask how many takes this took. You can tell by the ending this was my last shot.😅

Should we post the bloopers?

#businessbookkeeping #husbandandwifeteam #smallbizlife #familybusinesses #taxseason #businessexpense #entrepreneurlife #selfemployedproblems

I started Web of Words when I was 27 years old.

Last week I turned 36. 🎂

And I feel like a completely different person from who I was then – when I risked it all and went full-time solopreneur with a single client on a $300 monthly retainer.

I reflect back on that time and how I had no idea what I was doing.

But I learned pretty quickly how to tune into and trust my intuition.

I learned how important it was to stretch myself, to put myself in the right rooms, and to focus on building connections with my community.

I learned how essential it was that I stood in my power and shared my truth. Even if/when it felt like my voice wasn’t heard, or what I had to share didn’t matter.

It mattered.

I’ve changed so much in the last nine years, and this business has evolved right along with me.

And so many of you have played a massive role in our story along the way.

While there have been many highlights over the last decade, there’s one constant I always come back to…

The relationships I’ve formed. The community we’ve built. The clients who put their trust in us, and this team that rises above all expectations. The coaches and mentors I’ve leaned on for expansion. The colleagues who cheer me on and inspire me to dream bigger.

I’m so freaking grateful for you all.

And I’m really proud of the impact we’ve been able to make in the last nine years. The crazy part is, we’re just getting started. I know our best years are still ahead of us.

Who has been here since the early days when Web of Words was strictly social media focused?

Who came along when we took the copywriting world by storm? Or when we added web design to our services?

Maybe you became a part of BOSStalks, or Unfiltered. Or Batchin’ Made Easy. Maybe you just recently connected with us through the Power Couples dinner.

I’d love to hear when/how you found us and started following along.☺️

#clientlove #marketingagency #marketingstrategy #digitalpresence #brandpresence #websitedesign #copythatconverts #websitecopy #salesfunnel #ceomindset #socialmediamanagement #socialmediastrategist #savvybusinessowners #liveyourpassion #intentionalbusiness #mindsetchange #contentmarketingtips #onlinebusiness