A six-month identity, brand, and visibility experience for women ready to uncover the work only you can lead, build an unforgettable personal brand around it, and finally be seen for what makes you brilliant
Begins November 2026
Turn Who You Are Into What You’re KNOWN (and Paid) For
More you want to say.
More you’re here to create.
More impact you’re capable of making.
But translating everything you are—your gifts, experiences, ideas, story, and vision—into a clear brand can feel almost impossible.
Maybe your business has evolved, but your brand hasn’t caught up.
Maybe you’re brilliant at what you do, but you still struggle to explain what makes your work different.
Maybe you know visibility matters, but being fully seen brings up fear, doubt, perfectionism, or the pressure to get it right.
You don’t need to become more marketable.
You need to recognize what is already powerful within you, put the right words around it, and build a brand that allows the right people to recognize it too.
This is what we do inside KNOWN.
You know there’s more in you.
From knowing there’s something more to knowing exactly what you’re here to be known for.
Over six months, you’ll move from second-guessing your direction and struggling to communicate your value to confidently owning:
➔ What makes you and your work different
➔ The stories and patterns that have kept you hidden
➔ The transformation you are uniquely equipped to create
➔ Your personal brand positioning and point of view
➔ Your signature story, message, and methodology
➔ The offers and body of work you want to build
➔How you want to show up, create content, and become recognized
You’ll leave with more than greater self-awareness.
You’ll have a clear, strategic personal brand rooted in who you really are—and a plan for bringing it to life.
“This experience really shifted how I see myself. It strengthened my belief in what I’m capable of and helped me trust myself in a new way. Even when the inner work felt uncomfortable (because real growth always is), I actually looked forward to it each week because I knew I wasn’t facing it alone. Carly’s guidance, along with the other incredible women in this container, made everything feel held, supported, and empowering."
— Crystal S., Educator & Speaker
WHAT TO EXPECT INSIDE
The MIRROR Framework
Inside KNOWN, I’ll guide you through my signature MIRROR Framework:
Map → Illuminate → Release → Reclaim → Own → (Be) Recognized
The experience unfolds through four transformational parts.
Part One: See Yourself
Map your identity. Illuminate your patterns.
Before we decide what your brand should say, we uncover what is already true.
Through your personalized Brand Mirror (which brings in your astrology and Human Design), deep reflection, and strategic coaching, we’ll explore who you’ve been, what has shaped you, and who you’re becoming.
You’ll identify your natural gifts, recurring patterns, deeper desires, and the life and business you genuinely want to create.
You’ll move from: feeling disconnected or uncertain
To: deeply understanding yourself, your gifts, and your direction
Part Two: Rewrite the Narrative
Release the stories that are no longer yours.
We’ll uncover the beliefs and identity patterns influencing how you lead, sell, receive, and allow yourself to be seen.
Together, we’ll work through the fear of judgment, being misunderstood, getting it wrong, taking up too much space, or wanting more.
Using narrative work, coaching, visualization, breathwork, and somatic practices, you’ll create safety around releasing the old story and becoming the woman your next chapter requires.
You’ll move from: hiding, proving, performing, or second-guessing
To: leading from a story you consciously chose
Part Three: Claim Your Brilliance
Reclaim your power. Own your story.
This is where everything you’ve uncovered becomes a brand.
We’ll extract your unique brilliance, define the transformation at the heart of your work, clarify what you want to be known for, and turn your ideas and lived experience into an ownable body of work.
You’ll develop your positioning, brand story, signature message, methodology, offers, and content pillars.
You’ll move from: struggling to articulate what makes you different
To: clearly owning the work, message, and perspective that are uniquely yours
Part Four: Become Recognized
Bring your brand into the world.
Clarity becomes powerful when you’re willing to express it.
You’ll create a visibility and content strategy that reflects your voice, strengthens your authority, and helps the right people recognize why your work matters.
We’ll work on thought leadership, storytelling, selling, content, embodied visibility, and the practical plan for bringing your next-level brand to life.
You’ll move from: knowing what you could be doing
To: visibly and confidently becoming known for it
What’s Included
Your Personalized Brand Mirror
A custom exploration of your natural gifts, purpose, communication style, energetic patterns, and the unique way you’re designed to create impact—drawing from astrology, Human Design, and my own brand strategy methodology.
Two Monthly Calls
Think guided identity and somatic experiences, guest experts, as well as live coaching/hot seats offering strategic support.
Private Audio Teachings
Short, intimate podcast-style episodes to guide you through each stage of the MIRROR Framework, without giving you hours of course content to consume.
Tools and Integration Practices
Strategic exercises, journal prompts, messaging frameworks, and practical resources that help you turn each insight into something tangible.
An Intimate Community
A private space to connect with women building alongside you, receive reflection and encouragement, share your work, and be witnessed as you become more visible.
“I was in an identity shift and a brand shift, and Carly was the right person to guide me through it. I realized I’d been hiding the person I was all along because I didn’t think she was what people wanted to see. The biggest shift was realizing I just need to be my truest self—and that’s exactly what my brand should be. If you’re thinking about doing this, absolutely do it, especially with Carly.”
— Kaela V., Founder of The Paper Keep
What you’ll walk away with
By the end of KNOWN, you’ll have:
➔ A deeper understanding of who you are and how you’re designed to lead
➔ A rewritten narrative for the chapter you’re stepping into
➔ Clear personal brand positioning
➔ Your “known for” statement
➔ A defined point of view and brand promise
➔ Your signature story and methodology
➔ Refined offers and a clearer body of work
➔ Messaging and content pillars
➔ A visibility and thought-leadership strategy
➔ A content plan for expressing and growing your brand
➔ The confidence to be fully seen for the work only you can do
This is for you if…
➔ You’re an established founder, expert, or service provider who knows your current brand no longer reflects your full potential.
➔ You’re multi-passionate and need help identifying the thread connecting your gifts, experience, and ideas.
➔ You want to build a personal brand that feels like an honest expression of you—not a manufactured online persona.
➔ You’re ready to become more visible but recognize there is deeper identity work beneath your hesitation.
➔ You want clarity around your message, offers, content, and what you are here to be known for.
➔ You value both intuitive insight and grounded business strategy.
➔ You’re ready to stop minimizing your brilliance and build the work you know you’re capable of leading.
Meet Your Guide
I’m a brand strategist, storyteller, bestselling author, podcast host, and the founder of Web of Words.
For more than a decade, I’ve helped founders turn their ideas, expertise, and stories into brands that feel true to who they are, and clearly communicate the value of their work.
But I’ve also lived the deeper side of this journey.
I know what it is to question your direction, downplay your dreams, fear being misunderstood, and feel the pull toward a bigger expression of your work before you have proof that it will succeed.
My greatest gift is seeing the brilliance in someone before they can fully see or articulate it themselves.
Inside KNOWN, I bring together identity work, narrative rewiring, intuitive tools, brand strategy, messaging, visibility, and the practical support of an experienced agency.
Because your most powerful brand isn’t something we invent. It’s something we uncover and make visible.
Hi, I’m Carly
“Carly always over-delivers. She guided us through activities that got me so fired up. I felt so comfortable, so in the moment, and truly myself. Everyone I spoke to felt that they belonged and were safe to show up as they are."
— Irina P., Career Coach
The Founding Experience
As a Favourite Self Retreat attendee, you’re being invited to join the very first KNOWN cohort at the founding rate.
$5,555 paid in full
Six monthly payments of $1,000
Plus HST.
Price increases to $6,666 paid in full or $1,150/mo on October 15th, 2026.
Bring Your Brand to Life
You’ll also have the option to add done-for-you implementation from the Web of Words team when you enroll.
Content Intensive
$1,995 for KNOWN members
(Reg $2,250)*
Turn your new brand strategy into a three-month content library, including strategic creative
Five-Page Personal Brand Website
$5,555 for KNOWN members
(Reg $6,000)*
Bring your positioning, message, story, and offers together in a strategic five-page personal brand website created by the Web of Words team.
*These add-ons are a limited time offer, and can be selected during enrollment and incorporated into your implementation timeline.
Your Retreat-Only Bonus
Enrol by Monday, October 5th 2026, and receive a private Known For Intensive with Carly
During this 60-minute session, we’ll begin clarifying:
What you’re ready to be known for
The transformation at the heart of your work
Your initial personal brand direction
The ideas and offers you’re ready to build
Your most aligned next steps
Bonus Value: $555
This session gives you immediate clarity and momentum while creating the foundation for the deeper work we’ll do together inside KNOWN.
“Being in a room with so many other people who are in the same boat makes you feel so much more comfortable. As a mom, you can forget so much of your own identity. When I started doing what I love again, I felt like I found myself. Being here and doing something to build my business, my image, and my brand feels so empowering.”
— Jessica T.L., Interior Designer
You need to see, trust, and fully express who you already are.
It’s time to stop hiding your brilliance in plain sight.
It’s time to become KNOWN.
You don’t need to become someone else to build your next-level brand.
Claim Your Founding Spot in KNOWN
Complete this short form to let us know you’re ready to join, which payment option you prefer, and whether you’re interested in any done-for-you support.
Once submitted, our team will follow up with your agreement, payment details, and next steps.
The first five women to complete their enrollment will also receive a private 90-minute Known For Intensive with Carly.